I'm David. Product and innovation leader with eight years building at the intersection of AI, human experience and organisational decision-making. Currently co-founding Folktale, where we're building AI that turns lived experience into the evidence organisations need to act. Based in Canberra, working globally.
Selected experience
Building an AI platform that turns lived experience into organisational insight, used by the World Bank, WHO, Monash, Minderoo and others. Lead product vision, design and applied AI from research to delivery.
Award-winning creative direction for purpose-led brands, NGOs and broadcasters. Translated complex human stories into brand systems, films and campaigns that moved audiences and policy.
Brand, digital and editorial design across consumer, civic and cultural sectors. Foundations in craft, typography and the discipline of making things people love to use.
Capabilities
I lead teams that ship AI products people actually use, from research and prototype through to evaluation and scale. Comfortable in the discovery fog and in the metrics review.
How I work
Models are powerful, but meaning lives with people. I design AI products that amplify the human in the loop, never replace them.
Strong product calls come from real signal: stories, data, and behavioural truth, surfaced quickly and shared widely.
How a product feels is what it means. Tight loops between design, engineering and research compound into trust.
Small, intentional releases. Strong opinions, loosely held. Iterate against the outcome, not the feature list.
Open to senior product roles, advisory work and conversations with teams putting AI to meaningful use.